BrainSINS publishes an eBook on “Mastering the eCommerce Purchase Funnel”
Hundreds of tips to increase your eCommerce conversions and sales
13 JANUARY 2014, SAN FRANCISCO, US
SummaryBrainSINS just published a new ebook titled "Mastering the eCommerce Purchase Funnel", focused on helping online retailers to increase the conversion and sales of their online stores. In this ebook we have collected a large series of tips that would help you to increase your conversion and sales by improving your customer's experience. This tips have been organized around 7 main improvement areas which are related to the funnel stages.
The eCommerce purchase funnel shows the process that most of your customers go through your online store when they are trying to buy something. This process is divided in 3 main stages:
And as your customers advance in the purchase funnel, they are more likely to buy in your online store. As with any other funnel, not every user is able to advance from one stage to the next one. In fact, for each 100 users that begin their journey through this funnel, it is expected that only 5 users (at most) purchase something in your online store.
In this ebook we have collected a large series of tips that would help you to increase your conversion and sales by improving your customer's experience. This tips have been organized around 7 main improvement areas which are related to the funnel stages:
- Promote your online presence
- Create customer confidence
- Improve product findability
- Enable customer decision making
- Reduce shopping cart abandonment
- Keep registration short (and optional)
- Checkout optimization
We hope you enjoy reading this ebook and that it helps you to improve your online store's customer experience. You can download this eBook for free from: http://resources.brainsins.com/ebook-mastering-ecommerce-funnel/
BrainSINS Smart eCommerce provides a 360º eCommerce Personalization Solution, that you can easily integrate into any online store. Our solution includes several awesome products: personalized product recommendations, email retargeting, behavioral targeting, Gamification and eCommerce Analytics.